MARKETING + SOCIAL STRATEGY + BRAND

ABOUT ME

COAST TO COAST:

My name is Megan and I grew up on the east coast. I spent my time from a young age exploring and curating my own guides to the most niche spots in my small town. For the past 7 years I have established ground on the west coast, spending 4 years in Arizona for school and the last 3 in Los Angeles.

My passion for seeking experiences through unique and off the beaten path spots, has traveled with me as I have progressed to new places both personally and in the work space.

I love all things lifestyle, travel, hospitality, & fashion.

My professional background involves Marketing & PR specializing in the fashion space. Past experience includes Versace, RE/DONE, & MOTHER denim.

Brand Strategy

Effective Marketing is a domino effect guiding longevity into the veins of any successful brand or company.

My approach to digital and social marketing is to create unique experiences through experiential marketing efforts, further more pushing the ideology of building community through all initiatives.

Much related to my own passion of seeking eccentric experiences, I approach marketing as a parallel. Establishing a distinctive brand identity and reputation is built from authenticity. What are the things that everyone else is doing? Simple solution ; do it differently and authentically to the brand that keeps the consumer wanting more.

Campaigns & Partnerships

Helped launch Summer campaign for LA Vacanza. Assisted in the design process for all PR mailers. Conducted all outreach resulting in 50 influencer and celebrity placements. Reach included over 3 million social impressions contributing to 3% of sales revenue for the collection.
Helped assist on campaign shoot with influencer Devon Lee Carlson as the face. Spearheaded all internal communication handling budgets and contracts for the campaign. Helped produce The FORD X RE/DONE road show popping up in 4 different areas of LA. Produced and edited all in house promotional content used across all social channels.
MOTHER X BOWIE campaign paying homage to David Bowie's otherworldly Ziggy Stardust era. Helped design all PR packaging as well as securing location and talent for brand event held in London. Implemented influencer partnerships for campaign resulting in content spread across instagram and TikTok. Total impressions were over 500,000 across internal tagging and from PR agencies.
Item description
MOTHER X FARM LINK; a partnership in light of the Summer 1 drop. Fronted the gifting initiative from start to finish. Developed and sourced all local products from vendors creating “Mother Market Baskets “ serving as influencer and PR gifting for the collection. Partnered with non profit Farm Link Project, connecting farmers to food banks resulting in over $10,000 donation on behalf of the brand.