Supported the launch of the LA Vacanza Summer campaign, collaborating on the design of all PR mailers. Led outreach efforts, securing 50 influencer and celebrity placements and generating over 3 million social impressions—contributing to 3% of total sales revenue for the collection.

Assisted on a campaign featuring Devon Lee Carlson, managing internal comms, budgets, and contracts. Led production of the FORD x RE/DONE Road Show across four LA locations, and created all in-house promo content for social media.

Supported the MOTHER x BOWIE campaign, honoring David Bowie’s iconic Ziggy Stardust era. Provided feedback on PR packaging, secured talent and location for the London brand event, and implemented influencer partnerships that fueled content across Instagram and TikTok—driving over 500,000 impressions through internal tagging and PR agency efforts.

Brought the MOTHER x Farmlink Project partnership to life for the Summer 1 drop, curating “Mother Market Baskets” filled with locally sourced goods for key influencers and press. Managed the full gifting experience—from concepting to logistics—while driving a $10,000 brand donation to Farmlink, supporting their mission to connect surplus produce to communities in need.

Supported the launch of Daily Harvest’s first-ever high-protein smoothies, helping to strategize influencer campaigns and a key partnership with tennis star Sloane Stephens. Led the execution of strategic launch events, including a Super Bowl activation, a Shopify Spaces experience, and wellness-focused fitness classes with top lifestyle influencers.ription